#Love Latrobe City

The Street Art Frame concept is to place permanent frames around the towns at strategic locations that when the visitor looks through the frame they will see life in Latrobe City. The frame will also allow people to stand behind or on it to have their photo taken with an amazing background. The Street Art Frames will be branded with #lovelatrobecity.

This tactic is aimed to ultimately result in collaborative marketing campaign to increase visitor numbers, night stayed and most importantly sense of self pride for the region.
Changing the perception of Latrobe City and surrounding area will take time and a detailed planned agreed strategy for implementation . When this has been achieved the objective of increasing self-pride for the local area will eventually provide economic growth and subsequent benefits for the whole of Gippsland.